Barbuck, an AI-powered platform that extracts customer insight from sales conversations, and Generational have released their latest insights, revealing what EV buyers really want to know when they call about buying their next car.
Using advanced, data-secure voice analytics, Barbuck recently analyzed approximately 500 real used-EV sales calls from automotive retailers across the UK to understand the questions customers ask most often.
The analysis reveals that among these EV-focused calls, 31% of callers asked about vehicle performance, health or maintenance; that 49% asked about warranty coverage; and that 34% of calls contained questions focused specifically on battery health, range or mileage.
The data highlights the growing demand for clarity and transparency among EV buyers, particularly regarding the long-term reliability of batteries, which remain the most valuable yet least understood component.
In the used EV market, as consumers become more aware of the importance of testing, battery health analysis and transparent reporting are emerging as critical trust signals that help drive faster and more confident sales.
Oliver Phillpott, CEO of Generational, said, “These findings from Barbuck underline how EV buyers are asking the right questions – and given we’re seeing this consistently across the market, the industry must be ready with the right answers.
“At its core, battery health transparency is about data driving confidence. When customers understand the true condition of an EV, they can buy with certainty and dealers can sell faster. Together with Barbuck, we’re helping the industry turn every question into an opportunity to build trust and momentum in the used EV market.”
Elly Harron, managing director of Barbuck, added, “Every call tells a story not just about who’s calling, but why. Our platform analyses the language of thousands of conversations to uncover the real questions buyers ask, the FAQs sales teams need to answer better, and the marketing messages that actually drive conversions. We’re helping dealers spot lost sales, improve consistency and give customers the clarity they’re already asking for.”
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