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Honeywell rebrands Garrett turbocharger division

Dean SlavnichBy Dean SlavnichMay 31, 20172 Mins Read
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Honeywell has changed the brand name of its Garrett replacement and performance aftermarket turbochargers to Honeywell Garrett to ‘better convey the full capability and promise’ of its differentiated technology.

Serving both the independent aftermarket with original equipment replacement turbochargers as well as specialized performance turbos, targeting tuners, grassroot and professional motorsport teams, Honeywell Garrett offers aftermarket customers a comprehensive portfolio of units, each of which benefits from ‘innovative factory-installed turbo technology developed by Honeywell engineering’.

Honeywell Transportation Systems can apply the company’s broader engineering experience with high temperature gasoline applications, enhanced aerodynamics and coatings and materials to automotive standards.

The Honeywell Garrett portfolio of replacement turbochargers covers gasoline and diesel passenger and commercial vehicles – including numerous advanced two-stage and variable geometry applications. In addition, Honeywell Garrett offers high-performance turbo upgrades and remanufactured replacement turbos built and tested in the same manner as new turbos for those seeking a less expensive option without compromising on performance or reliability.

Retaining the legendary Garrett name was a priority for Honeywell as it has become synonymous with automotive turbocharging for many industry professionals and tuners for decades. Honeywell’s turbo origins date back to the 1950s when engineer Cliff Garrett led a project team to develop a turbocharger for a Caterpillar D9 crawler tractor that launched in 1954, marking the beginning of the turbocharged era for the automotive industry. Garrett is associated with numerous race championships and speed records dating back to the original F1 turbo era in the 1970s and 80s and including historic performances at the 24 Hours of Le Mans as well as global world rally, road racing, drifting and auto cross series.

The new Honeywell Garrett construction aligns with corporate initiatives to leverage the strong global Honeywell brand, which is recognized for providing innovative technologies making our world smarter, safer and more sustainable. Honeywell Transportation Systems and its aftermarket business is a significant contributor to the nearly 50% of Honeywell’s portfolio that is dedicated to energy solutions.

As turbo penetration grows to nearly 50% of the global market by 2021, the Honeywell Garrett brand name will convey the genuine technology advantage message in emerging markets and across all sales regions. Honeywell’s global operations exist in more than 70 countries with more than 1,300 sites employing roughly 130,000 people, of which 30,000 are engineers and scientists.

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