Hyundai Motor Group has announced plans to accelerate the global rollout of its advanced vehicle-to-everything (V2X) services. These technologies enable electric vehicles to store, supply and share electricity with homes and power grids, positioning EVs as integral elements of the global energy ecosystem.
The group is expanding its services to include vehicle-to-grid (V2G) capabilities in Korea and Europe, as well as vehicle-to-home (V2H) services in the US.
“V2G services are expected to provide EV customers with a new mobility experience related to their energy life,” said Hokeun Chung, executive vice president of future strategy division at Hyundai Motor Group. “Through the domestic and overseas V2G services, we aim to strengthen the competitiveness of EVs while also playing a pivotal role in leading the eco-friendly mobility market and future energy market.”
Leveraging EVs as flexible grid resources
In Korea, the group will launch the nation’s first V2G pilot service in Jeju Island by the end of 2025, using the Kia EV9 and Hyundai Ioniq 9. The initiative aims to tackle Jeju’s renewable-energy surplus by using electric vehicles as flexible grid resources capable of returning stored electricity to the system.
Hyundai Motor Group, as the project lead, will overseess the technology verification of V2G and manage the overall operation, while the Jeju Special Self-Governing Province will support regulatory and policy improvements essential for implementation. Korea Electric Power Corporation (KEPCO) will facilitate the integration of EVs into the distribution grid, and Hyundai Engineering will focus on analyzing charging station operations and exploring future service enhancements.
Participants will be able to charge their EVs when energy prices are low and discharge electricity when prices rise through Jeju’s real-time energy market, supporting grid stability while helping reduce overall energy costs. Following the pilot phase, the group plans to expand V2G services nationwide in cooperation with government and municipal partners.
V2G in Europe
In Europe, Hyundai Motor Group is expanding its customer-centric energy solutions by introducing a commercialized V2G service in the Netherlands. As the first OEM to launch a customer-focused V2G service, the group is building on the smart charging (V1G) service introduced earlier this year. Customer recruitment for the V2G service will begin at the end of 2025.
The V2G service will use bidirectional chargers compatible with Hyundai and Kia vehicles. Customers on utility tariff plans will be able to automate charging during low-rate periods and sell surplus energy back to the grid at peak times, reducing electricity costs while creating new opportunities in energy trading.
Initially, this service will also be available only for the Kia EV9 and Hyundai Ioniq 9, but there are plans to expand coverage to other EV models. The group also aims to roll out the V2G service to other European countries, further advancing customer convenience and supporting the region’s transition toward smarter energy systems.
V2H service in the US
In the US, the group will launch its vehicle-to-home services in the near term, enabling EVs to provide energy solutions during natural disasters such as large wildfires, routine power outages and peak-demand periods.
Kia’s V2H service, launched in February 2025, enables EV9 owners to use their vehicles as reliable household backup power. Hyundai Motor will roll out V2H for the Ioniq 9, while Kia plans to extend the service to the EV6.
In related news, Polestar turns the Polestar 3 into a power source with bi-directional charging