• News
      • Appointments
      • EV Powertrain
      • Emissions
      • Engine Components
      • Electronics
      • Facility Developments
      • Forced Induction
      • Fuel Cell Technologies
      • Fuels & Lubricants
      • Heavy-duty & Diesel Engine Technologies
      • Hybrid Powertrain Technologies
      • Industry Forecasting
      • Legislation
      • Materials & Surface Treatment
      • Metallurgy
      • Mild-hybrid & 48V Technologies
      • New powertrain
      • Partnerships, Investments & Acquisitions
      • Quality Control
      • Prototyping
      • Sustainable fuels
      • Testing
      • Traction Control Systems
      • Transmissions Technologies
      • Webinars
  • Features
  • Online Magazines
    • March 2025
    • January 2025
    • September 2024
    • June 2024
    • Subscribe to Automotive Powertrain Technology
    • Transmission Technology International
    • Subscribe to Transmission Technology
  • Opinion
  • Events
  • Supplier Spotlight
  • Webinars
  • Jobs
    • Browse Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
Facebook Twitter Instagram
  • Automotive Interiors
  • Automotive Testing
  • Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
LinkedIn Facebook
Subscribe
Automotive Powertrain Technology International
  • News
      • Appointments
      • EV Powertrain
      • Emissions
      • Engine Components
      • Electronics
      • Facility Developments
      • Forced Induction
      • Fuel Cell Technologies
      • Fuels & Lubricants
      • Heavy-duty & Diesel Engine Technologies
      • Hybrid Powertrain Technologies
      • Industry Forecasting
      • Legislation
      • Materials & Surface Treatment
      • Metallurgy
      • Mild-hybrid & 48V Technologies
      • New powertrain
      • Partnerships, Investments & Acquisitions
      • Quality Control
      • Prototyping
      • Sustainable fuels
      • Testing
      • Traction Control Systems
      • Transmissions Technologies
      • Webinars
  • Features
  • Online Magazines
    1. March 2025
    2. January 2025
    3. September 2024
    4. June 2024
    5. Subscribe to Automotive Powertrain Technology
    6. Transmission Technology International
    7. Subscribe to Transmission Technology
    Featured

    In this Issue – March 2025

    By Lawrence ButcherMarch 27, 2025
    Recent

    In this Issue – March 2025

    March 27, 2025

    In this Issue – January 2025

    December 9, 2024

    In this Issue – September 2024

    September 26, 2024
  • Opinion
  • Events
  • Supplier Spotlight
  • Webinars
  • Jobs
    • Browse Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
LinkedIn Facebook
Subscribe
Automotive Powertrain Technology International
Features

Interview with Tetsuya Tada, chief engineer at Toyota

Opinion WritersBy Opinion WritersAugust 8, 20185 Mins Read
LinkedIn Twitter Facebook Email
Interview with Tetsuya Tada, chief engineer at Toyota
Share
LinkedIn Twitter Facebook Email

Toyota’s chief engineer for the Supra reveals the evolutionary journey behind the marque’s new sportscar

Forty years on from the production of the first Supra model in 1978, the hotly anticipated, all-new fifth-generation model has been revealed in prototype form. It’s been experienced dynamically at the famous Goodwood Festival of Speed hill course and showcased statically at a special invite-only event for Supra enthusiasts.

At all times, chief engineer Tetsuya Tada has proudly accompanied his ‘new baby’ and been eager to reveal tantalizing glimpses into its development and specifications. Here’s what he had to say about it.

How long have you been working on the Supra project?
Since 2012, so nearly seven years – a long time. The normal cycle for car development is around three years but with this project we wanted to make absolutely sure it was right.

How does it feel to finally reveal the prototype after such an extended development program?
All I can say is that I’m just so happy that we’ve made it to this point. I’ve finally been able to reveal the car to the UK; it’s the happiest day of my life. And to drive it up the hill at Goodwood was a really exciting experience.

You introduced the GT86 as your passion project. Did the Supra project arouse similar feelings?
Of course. It was imbued with a lot of passion. Before the GT86 arrived, Toyota had not produced a sports car for a while, so there was a lot of ground to catch up. But for the Supra project we already had the experience from developing the GT86 and were able to start from a much higher level. This meant we were aiming for a much higher level in the finished car.

Were you trying to create a big brother for the GT86?
Akio [Toyoda – president, Toyota Motor Corporation] has always said that as a company he would like to have ‘three brothers’, with the GT86 in the middle and Supra as the big brother. So we’ve tried to aim for the Supra to offer an overwhelming superiority in all attributes. For example, people were happy that the GT86 had a very low center of gravity, but the Supra has an even lower center of gravity, and its body rigidity is twice that of the GT86.

It’s actually the same level of rigidity as the Lexus LFA supercar, and it has been achieved without using carbon fiber so we could keep the price point at an affordable level. That was the most difficult thing to achieve. But I’m pleased we were successful because when I was sitting in the queue to go up the hill at Goodwood, I was surrounded by all these amazing supercars and thinking: ‘This is the cheapest car in the line by a long way – probably about a 10th of the price’ – but we got the biggest cheer!’

The track is also wider, of course. But it may surprise people to know that the new Supra has a shorter wheelbase than the GT86. The car was developed with a specific ratio of wheelbase and track in mind, and I think we’ve been able to achieve the balance that we were looking for.

How do you think the new A90 will be received by hardcore Supra fans?
I’m really looking forward to hearing from them, actually. Thinking back to the introduction of the GT86, some owners of classic AE86 models were quite hard to please and were very critical of the new car. So it may be similar with this car. I know there are hardcore owners of the previous generations out there and it may be difficult to convince them just by introducing a new car.

But I have an open stance and want to offer my respect for the older Supra models. In turn, I hope the owners will be open enough to see what the new model is all about, even if it takes them some time to fully accept it.

As this is the fifth-generation Supra, can you give us five things that you would like Supra fans to know about the car?
First of all, the Supra has always had an in-line six-cylinder engine, and of course we have that with the new car, too.

Secondly, all generations had a front-mounted engine and rear-wheel drive; that is also the same here.

I think for number three I would like to point out its design. We’ve taken cues from the A80 [fourth-generation Supra] and, although the design is not the same, we carried elements over so that when people look at the new car they can tell immediately that it is a Supra.

Number four is that if you look across the previous generations, each of them have been exciting in their own right and in their own era. We wanted to achieve the same thing with this new-generation car, and I believe that when it goes on sale next year it will be the most fun-to-drive car in its class.

Looking at the current automotive industry, the talk is all about autonomous driving, electrification and artificial intelligence. What that’s doing is giving rise to a lot of strict regulations, and that limits our capacity to make emotional sports cars; it’s getting much more difficult to do that. So for the fifth point, I think the new Supra will be the last gift from Toyota to those who enjoy hearing the pleasing sound of a pure petrol engine at high revs.

Those are my five highlights, and I hope that people will be able to enjoy the new Supra for a long time to come.

Share. LinkedIn Twitter Facebook Email

Related Posts

GaN: The next frontier

February 27, 2025

Tech Insider: VAG EA888 Evo 5

December 30, 2024

Tech Insider: Bugatti Cosworth V16

December 28, 2024
LATEST NEWS

Simplify product development for different vehicle segments with Marelli

April 22, 2025

Genesis Magma Racing fires up WRC-derived LMDh V8 for first time

April 22, 2025

Upfit UTV and OMMI launch off-road hybrid system

April 17, 2025

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Supplier Spotlights
  • The Battery Show and Electric & Hybrid Vehicle Technology Expo
Featured Listings
  • Wattalps
Getting in Touch
  • Contact Us
  • Download Media Pack
  • Meet the Editors
  • Free Weekly E-Newsletter
Our Social Channels
  • Facebook
  • LinkedIn
Related UKi Topics
  • Automotive Interiors
  • Automotive Testing
  • Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
© 2025 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice and Takedown Policy

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

SAVE & ACCEPT
Powered by