Advanced Electric Machines (AEM), the UK-based manufacturer of sustainable, magnet-free electric motors, has licensed the production of its electric motor technology to India-based mobility solutions provider Sterling Tools. The partnership aims to help AEM accelerate the rollout of its powertrain solutions across India and Southeast Asia.
Sterling Gtake Electro Mobility (SGEM), a subsidiary of Sterling Tools, has launched an electric motor designed to offer a more sustainable alternative to traditional permanent magnet motors. Unlike conventional motors, which often rely on rare earth elements, this technology aims to reduce dependence on materials that are subject to market fluctuations and can have significant environmental and recycling challenges.
With this development, SGEM will be able to manufacture electric motors domestically for the first time. This shift is expected to support local production efforts, reduce emissions associated with imports, and contribute to broader environmental goals in India’s transportation sector.
Dr James Widmer, AEM co-founder and CEO, said, “Our licensing partnership with Sterling Tools and SGEM is an important step in expanding the availability of our motor technologies. Collaborating with an established Tier 1 manufacturer in a rapidly growing automotive region highlights the industry’s increasing focus on sustainable technologies. The teams have worked closely to build a reliable supply chain and ensure consistent product quality.”
Anil Aggarwal, chairman of Sterling Tools, said, “Sterling’s foray into magnet-free motors demonstrates the Group’s commitment to being a technology leader and industry pioneer. In the near future, Sterling will offer our customers integrated motor and controller solutions, helping drive greater adoption of electric vehicles in India.”
He added, “AEM’s technology is market leading. We’re looking forward to hitting the ground running and bringing a truly innovative motor and controller solution provider to our customers across India and Asia.”
Click here to read about AEM’s second-generation solution for heavy-duty and commercial vehicle applications, which represents an advancement in electric motor design