PSA Group has named Alexandre Guignard senior vice president of its all-new Low Emission Vehicles business unit, part of a drive to develop an electric offering throughout the entire vehicle range by 2025.
The two priorities for the new division are profitable growth and contribution to the Group’s CO2 objectives. Guignard will lead initiatives to help meet the Group’s CO2 targets, in compliance with the 2020 and subsequent European standards.
To respond to the challenges of the energy transition and to build an efficient and coherent offering of electric mobility solutions, the Low Emissions Vehicles business unit will dedicate its development to electric vehicles. It will be responsible for defining and deploying the Group’s electric vehicle strategy and rolling out the related products and services.
PSA Group aims to offer a differentiated customer experience that creates value and fosters ties with the Group, its five car brands, Peugeot, Citroën, DS and Opel/Vauxhall, and its Free2move mobility brand.
Linda Jackson, CEO of Citroën, and to whom the business unit will report, said: “The energy transition is an opportunity that our company has seized by launching an unprecedented technological offensive made possible by our multi-energy platforms. The challenge for this business unit will be to provide the best vehicles at the best time to satisfy our customers and thereby ensure the best economic conditions for launching PSA Group’s electric vehicles into the market.”