Kia Motors Corporation and Total Lubrifiants SA recently renewed their strategic partnership agreement. For another five years, Total will remain Kia Motors Corporation’s preferred aftermarket lubricants supplier for Kia vehicles. Total branded automotive lubricants will be exclusively recommended and available to customers across Kia’s service network of more than 5,500 dealers in around 180 countries, including West European markets from January 1, 2017.
The extension of the initial cooperation, first started in 2011, extends benefits to all Kia vehicle owners and Kia dealers. The Kia networks will receive access to high-performance Total Quartz engine oils, specifically developed to optimize the performance and reliability of Kia engines while also offering improved fuel economy benefits. Kia and Total will also develop joint marketing service programs aimed at increasing Kia dealers’ profitability, customer retention and customer satisfaction.
Through this partnership, Kia and Total Lubrifiants confirm their shared aim of strengthening their growing presence in the global marketplace and combining their strengths in an “alliance of skills” to developing high-quality products and services for an unrivalled Kia customer service experience.
“We are delighted to extend our global cooperation with Kia Motors. This renewed partnership confirms Total’s strong commitment to accompany Kia Motors over the long run in its continued global expansion efforts and to deliver innovative lubricants, recognized Total marketing expertise and dedicated aftermarket programs to Kia dealers and customers,” says Pierre Duhot, general manager automotive division at Total Lubrifiants.
Steven Yoon, vice president overseas service division at Kia Motors Corp., added, “For the past 5 years, Total has demonstrated it has the worldwide coverage, strong marketing capabilities and high-quality lubricant technology to meet the needs of our service network. Total will be a key partner for us in our global aftermarket strategy to enhance Kia customer and dealer satisfaction.”