Volvo Cars, has unveiled two new concept cars that move the Swedish brand in ‘an audacious new direction and mark the official launch of its global small-car strategy’.
The 40 series concept models demonstrate for the first time how Volvo plans to expand into the premium small car market. The new concept cars will be the first built around Volvo’s new Compact Modular Architecture (CMA), which has been specially created for smaller cars and will be help spawn a pure-battery electric vehicle as well as Twin Engine plug-in hybrid powertrain variants. This is in line with the company’s commitment to the electrification of its entire portfolio, and plans to have sold a total of up to one million electrified cars by 2025 globally.
“Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out among the crowd. This is the flavour of small Volvos to come,” said Thomas Ingenlath, senior Vice President, design, at Volvo Car Group.
Click here to watch a video detailing the new three-cylinder engines, and how they are integral to the entire modular approach by Volvo.